Digital marketing is the buzzword in the world. Whenever you hear the word ‘marketing’, it comes after digital. In today’s world, everything is dominated by digital means and technologies. People spend the majority of their time in online activities. Because of this many institutes nowadays offer a Digital Marketing course in Delhi at an affordable prices to attract the students.
Now, this brings the question, is digital marketing easy? Or is it very complicated? What makes it easy or hard. What are the key factors that determine it’s being simple or complicated?
In order to understand these questions, you must know what digital marketing is and what are the key aspects or branches of digital marketing. What kind of role each of these aspects or branches play. And finally, is digital marketing easy to learn or vice-versa?
Digital marketing is basically a type of marketing that uses digital and electronic devices. Digital marketing uses various online platforms to promote and advertise.
These online platforms are search engines like Google, and Bing, Facebook, Instagram, Youtube, Pinterest, PPC ads, Gmail, Mobile SMS, etc.
These online platforms are what on which people spend hours and hours for various reasons. This is what makes them a targeted audience for the promotion of various products or brands.
Search engine optimization, social media marketing, Email marketing, content marketing, affiliate marketing, PPC ads, mobile marketing, etc. are some of the key aspects of digital marketing.
These aspects are what makes digital marketing as a whole. All of these elements help digital marketing run perfectly.
SEO stands for search engine optimization. It is about optimizing your website for the search engines in order to get higher ranking and more traffic.
SEO is a very important part of digital marketing as it helps you rank in top pages. When you rank higher, the more people see you. And if you don’t rank higher, nobody will know you. If nobody knows you or about your brand then you are going to get better results.
Social media marketing is about marketing on various social media platforms like Facebook, Instagram, and Pinterest. These platforms are very effective in targeting the right people at the right time. It is a very popular way of creating brand awareness among people.
Email marketing is a way of promoting content and making people aware of your brand or content via emailing them. An average joe receives like 30 to 40 emails per day. Most of these mails have a promotional purpose. Some ask you to buy something or some to visit a site etc.
Content marketing is about promoting various content like blogs and articles, videos, images, etc. Content marketing is a very important part of digital marketing.
Pay per click advertising is about improving your site’s ranking through paid advertising using Google AdWords. It is a very effective way of paid marketing for more traffic to your site. It is the opposite of organic optimization.
The one main role of all these aspects of digital marketing is to generate leads and revenue. Besides that, all of these aspects play their specific role to promote and get better results for the business.
For example, seo helps achieve a higher ranking which ultimately boosts the traffic to your site.
Social media play a very important part of creating brand awareness.
Content marketing helps you produce quality content and promote and target them to the right audience. If your content is good enough people then how you are going to keep them come again and again to your site.
PPC is used for generating results faster via paid methods.
All these aspects together have made digital marketing what it is today. The next question is if digital marketing easy or complicated to practice.
Now the main question is if digital marketing easy or hard. To understand it better, let’s talk about an example. What do you think, driving is easy or hard? For some people driving is like a piece of cake but for some it is horrifying.
What I am trying to say is there is no such thing as easy or hard. It depends on how you tackle the problem.
If you do it the right way then nothing is hard. But if you do not know how to do it or if you are making the same mistakes over and over then it may seem very complicated to you.
Digital marketing is about doing everything the right way and through the right techniques and strategies. You have to keep yourself updated with current trends in marketing. What is popular and why certain people are using this or that technique to get better results and how you can use those technologies to improve their own results.
If you have good knowledge of every aspect of digital marketing and the role they play, then you can make it look easy.
On the other hand, if you don’t even know the basics of all the elements of digital marketing then you will find it hard.
Now the answer to the very question we have talked about throughout this article. Yes, it is easy but it depends on you how you do it and vice-versa.
Digital marketing is all about keeping updated with the current trend in the industry and proper competitive analysis.